Keywords: travel blog, blogger, intercultural communication, pragmatic strategies, stylistic resources


With the development of communication technologies, modern Internet users are increasingly mapping reality into compact “clips”, structured collages. Such an approach to information processing becomes an indisputable fact and determines the evolution in the genre of adventure essay, which, under the influence of English media environment, migrates to the media-enhanced genre of “travel-blog”. Travel blogs are filled with authentic user-generated content (UGC) and serve as quite a prestigious source of information for readers due to the extensive travel experience of the authors, wide cultural awareness and accessibility of travel for them.

On a wide and contemporary factual material the paper discusses the significance of travel blogs in the intercultural communication of Ukrainian students. Text fragments are borrowed from the collaborative English blog of the web-resource HOSTELWORLD, which offers the service of booking a hostel or a budget hotel. Due to this market component, the blog corpus is heterogeneous in terms of genre characteristics: from articles in the travel journalism genre (funded or sponsored) to independent travel blogs prepared by travelers based on their own preferences. Texts also differ in pragmatic characteristics – the selection comprises both rigidly structured essays and emotional narratives.

Relying on elements of linguo-cultural commentary and stylistic analysis, the study examines the cross-cultural potential of a travel blog in two directions: immersion into the striking features of modern youth English-speaking linguistic culture and discussion of strategies to present the realias of more exotic, non-English-speaking cultures. English verbal behavior is exemplified by the trends common for most informative media genres – the ones of economy of readers’ efforts, massive word play based on stylistic resources of graphics, vocabulary and wordbuilding. Exotic realias are represented by a strategy of self-identification with the reader, as well as by the opposite strategy – the one of delimitation from readers. The scope of readers’ emotions to these strategies may comprise a variety of responses: from delight, excitement to despair, envy, annoyance and restlessness. Typical foreign speech formulas are directly included in the text to get the reader more engaged. And finally, exotic realias can be incorporated in the text via  mythologization.

Generally speaking, most techniques are well-thought and tend to promote the attractive image of travel destination. The paper, however, contains an instance of unfortunate use of foreign realias leading to bad image of a country in readers’ minds. Travel-blogs perform important ideological, informational and advertising functions; here the realities of other cultures are interpreted, a mostly positive image of the described destination is formed.

Author Biography

M.V. Romaniukha, Dniprovsky State Technical University, Ukraine

Candidate of Science (philology), Аssociate professor



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How to Cite
Romaniukha, M. (2019). TRAVEL BLOG WITHIN THE FRAMEWORK OF INTERCULTURAL COMMUNICATION. Linguistics. Lingvoculturology, 13, 322-334. Retrieved from